AF-X Fireblocker (UK) Ltd Privacy Policy

Version 1.1
Last amendments to this page: 12/03/21

We acknowledge the trust you place upon us. Therefore, we consider it our priority to protect your privacy. This page informs you of data we gather when your visit our website and why, as well as how we use this data to improve your user experience.
Please note that AF-X Fireblocker (UK) Ltd is not responsible for the privacy policy of other AF-X International websites domiciled outside of the United Kingdom. By using this website you accept our privacy policy.
AF-X Fireblocker (UK) Ltd respects the privacy of all users of its website and acknowledges that all personal information provided will be treated as confidential.


Use of our services

When you fill out a response form, you will be asked to provide personal data. This data will be used to contact you. In case of concrete interest, we may request additional data to enable us to carry out our services and to deliver products. Data is stored on secure third-party servers. We will not combine this data with any other personal data.
Refraining from providing your relevant personal data may obstruct delivery. Without address and contact details we cannot be of service, as we need this data to be able to fulfil your order and deliver products.


When you send an email or other messages, we may store those. On occasion we may ask for personal data that is relevant, this enables us to process questions and respond to queries. Data is stored at secure third-party servers. We will not combine this data with any other personal data.

Social Media

Our organisation is happy to engage in dialogue with customers, interested parties and visitors to our website about our organisation, services and activities through the web and (our own) social media channels. We aim to offer useful and relevant information and/or answer questions that are put to us through social media. To this effect we follow the internet as well as social media channels such as LinkedIn and blogs. We endeavour to follow feeds on these channels, participate and/or proactively pursue and respond to individual, relevant questions and remarks. We explicitly reserve the right to refrain from responding to every single question or remark. No rights can therefore be derived from any reactions or lack thereof. In the course of participation in feeds and responding to questions or remarks, we may record (personal) data. This will of course be processed in accordance with this privacy statement. We are not responsible for either the way other users of social media channels process their data, or their content on social media. Should you have any queries or remarks, please contact us at


We collect data for research aimed at gaining better insight into our customers, so that we can gear our services to their wishes.
This website uses ‘cookies’ (small pieces of data placed on your computer) to help us analyse how users navigate the website. The cookie-generated information about your use of the website may be transferred to secure third-party servers. With the help of analytics, we use this information to keep track of the way you use the website and draw up reports on the website activity.
The information is anonymised as much as possible and without passing on your IP-address. The information is transferred to third-party servers which may be outside of United Kingdom jurisdiction.


  • We gather or use information for no other purposes than those described in this privacy policy, unless prior consent has been given. Purposes:
  • To make offers, execute orders, send invoices and process payments.
  • To handle queries or complaints. These can be dealt with in writing or by email. AF-X Fireblocker (UK) Ltd is entitled to do so under the terms of the pre-contractual phase.
  • When you contact us for questions, remarks, or complaints, or to invoke one of your rights. This includes contact by telephone, email, through social media, the contact form, questionnaires and/or research, signing up for our (email) newsletter.
  • To comply with legal fiscal obligations attached to AF-X Fireblocker (UK) Ltd.
  • To calculate and record financial data ensuing from the agreement with you.
  • A legitimate interest entitles AF-X Fireblocker (UK) Ltd to inform you of new products and services, whereby we will endeavour to take into account your preferences based on previously purchased products and/or services or your interests based on the use of our website (including mobile), recorded with your consent (including apps used, if any). AF-X Fireblocker (UK) Ltd may also choose to do so via a dedicated campaign on social media.

Whose personal data do we process?

AF-X Fireblocker (UK) Ltd processes the personal data of customers, prospects, visitors to our website and other interested parties and stakeholders.

Who receive the data?

AF-X Fireblocker (UK) Ltd shares the data exclusively with parties that are involved in the execution of the agreement between you and our organization. We have entered into agreements with all these parties, stipulating which activities they may execute by order and under the authority of AF-X Fireblocker (UK) Ltd. These parties are not allowed to use the data for any other purpose.
Under no circumstances will we sell or otherwise distribute your data to third parties for commercial purposes.

Third parties

Information will not be shared with third parties other than the web applications we use to communicate with you and to manage offers and orders. This data will only be used for the purpose of the relevant application and will not be distributed any further. Furthermore, there may be instances in which the information is shared internally. Our employees are under an obligation to respect the confidentiality of your data.


This privacy statement is geared towards the use and possibilities of this site. Adaptations and/or changes to this site may lead to amendments to this privacy statement. We therefore advise you to check our privacy statement on a regular basis.

Options for personal data

All visitors have the option to examine, change, or delete all personal information available to us at that time.
We store the following data to enable us to sell you our products, record all connected activities, receive payments and deliver you orders:

  • Contact name
  • Address details
  • Email
  • Telephone number
  • Order and invoice history
  • Payments

Retention period

Various laws stipulate specific retention periods that need to be adhered to when processing certain personal data. These legal obligations stipulate various minimum retention periods and all companies have a legal obligation to retain their records for the relevant period of time.

Data may be stored to allow us to fulfil various obligations, this is not an exhaustive list;

  • Financial regulations
  • Guarantee and warranties
  • Monitoring of product quality
  • Monitoring of product conformity to regulations
  • Marketing of company news
  • Marketing current and new products

Special and/or sensitive personal data we process

AF-X Fireblocker (UK) Ltd does not gather data about people under the age of 16.  However, we cannot check a visitor’s age to a website or social media platform. We therefore recommend that parents are involved in their children’s online activities, so that no data about children will be collected. Should you be convinced that we have collected data about a minor without parental consent, please contact us at  and we will delete the information.

Adapt your details or unsubscribe from communications

Should you wish to change your data or have your data removed from our files, please contact us. For contact details see the bottom of this policy statement.

Switch off cookies

Most browsers are set to accept cookies, but you can change your browser’s settings to refuse all cookies or to receive notification when a cookie is being sent. The result of such a change in settings may however be that some functions and services on our and other websites cannot function correctly.

How we protect personal data

AF-X Fireblocker (UK) Ltd takes the protection of your data very seriously and takes appropriate measures to prevent abuse, loss, unauthorized access, unwanted publication and illegal changes. Access to your data is restricted to authorised AF-X Fireblocker (UK) Ltd personnel and only to the extent that they need the information to properly perform their duties.
Our website is secured in such a way that personal data you supply via our website is sent to our organisation via a secure connection. Should you nevertheless believe that that your data may be insecure or should there be indications of data abuse, please contact us by email

Your rights

Anyone whose personal data is processed by AF-X Fireblocker (UK) Ltd has a right to request access to his/her own personal data. Should your data prove to be incorrect, you can have the data corrected. Furthermore, you have a right to transfer of your data. This means that the data our organisation is processing on the basis of your authorisation or agreement can be transferred to another processing body. Should you wish to have your data deleted entirely, you can notify our organisation to that effect. We will delete your data as soon as all (financial) obligations have been met.
Should you wish to invoke your statutory rights, please send an email to this effect to stating ‘access’, ‘correction’, ‘removal’ or ‘data transfer’. AF-X Fireblocker (UK) Ltd will ensure that your request is dealt with within the regulatory time frame.
Should you no longer wish to receive any information on relevant AF-X Fireblocker (UK) Ltd products and services, please notify us by sending an email to stating ‘Unsubscribe’. We will then block your contact data so that you no longer receive any communications from our organisation.


If you think your data has been misused or we have not kept it secure, you should first contact us at  If you’re unhappy with our response or if you need any advice you should contact: Information Commissioner’s Office (ICO), Wycliffe House Water Lane, Wilmslow, Cheshire, SK9 5AF.

Queries and feedback

We check our compliance with this privacy policy on a regular basis. Should you have questions about this privacy policy, please contact us at:

AF-X Fireblocker (UK) Ltd
Cranmore Place
Cranmore Drive
B90 4RZ